Jorge Messi, father and longtime representative of football superstar Lionel Messi, has reportedly died at the age of 68.
Several Argentine media reports on Saturday reported that Jorge Messi died in Rosario, where he had been receiving medical care. However, at the time of publication, there has been no official confirmation from the Messi family announcing his death.
Jorge Messi’s health had attracted public attention during the 2026 FIFA World Cup after reports emerged that he was undergoing treatment for an undisclosed medical condition.
In June, the Messi family confirmed that the 68-year-old was under medical supervision and recovering, while strongly urging the public and media to respect the family’s privacy. The family had also rejected earlier reports claiming that Jorge Messi had died, describing such reports as rumours and speculation.
The latest reports from Argentina now indicate that his condition deteriorated and that he died in Rosario on Saturday.
Jorge Messi was much more than Lionel Messi’s father. He played a significant role in managing his son’s career and was closely involved in the decisions that shaped Messi’s journey from a young footballer in Rosario to one of the most decorated players in world football.
He supported Lionel from his early years and was involved when the young Messi moved to Spain to continue his football development at Barcelona. His role as Messi’s representative also saw him handle important aspects of his son’s professional career and business affairs.
The relationship between father and son remained close as Lionel Messi rose to global prominence, winning major club honours with Barcelona, international glory with Argentina and numerous individual awards.
Jorge’s health became a particularly emotional subject during the recent World Cup. Lionel Messi was visibly emotional after Argentina’s opening match against Algeria and later indicated that his tears were connected to personal circumstances rather than the result on the pitch. The family’s statement about Jorge’s health followed shortly afterwards.
The reported death comes at another significant moment in Lionel Messi’s career. The 39-year-old Argentina captain remains active at club level with Inter Miami, while questions about his future with the national team continue to generate global interest.
On Saturday, Argentina Football Association president Claudio “Chiqui” Tapia said Messi would be allowed to decide for himself when he wants to end his international career, stressing that the decision belongs entirely to the veteran forward.
For Lionel Messi and his family, however, the focus is now on the reported loss of Jorge Messi, a figure who remained an important part of the football icon’s personal and professional journey.
Entrust Media will update this report as soon as an official statement from the Messi family or another authoritative source becomes available.

